Guerrilla warfare is “the unconventional warfare and combat with which a small group of combatants uses mobile tactics (ambushes, raids, etc.) to combat a larger and less mobile formal army”.
The guerrilla army uses ambush, advantage, surprise, and mobility to attack vulnerable targets. When the going gets tough, these tactics favor the smaller combatant.
The definition of Guerrilla Marketing is, “innovative, unconventional, and low-cost marketing techniques aimed at obtaining maximum exposure for a product”. Guerrilla Marketing can give independent businesses a competitive edge over larger multinational competitors. Jay Conrad Levinson is the author of the Guerrilla Marketing series of books which have sold more than 14 million copies worldwide. His Guerrilla Marketing tactics are about the bang, not the buck.
Typically, Guerrilla Marketing is a very minimal-cost or no-cost venture. The only downside to it is that it takes a conscious effort. It’s usually “feet on the street”, action, one-on-one, or small-group marketing! The goal is to create attention to your product, service, or business.
Guerrilla Marketing, while not new and may seem outdated, is a tried-and-true form of marketing that increases the value of all your regular advertising.
Want a summary of the 20 most critical guerrilla keys to success for local businesses? Read 20 Guerrilla Keys to Success.
We are experts at helping businesses like yours organize and promote relevant and targeted events to generate psychological reciprocity with your prospects. At Titan Broadcasting and Digital Group, we believe our responsive, on-going communication with our clients is one of the biggest reasons why our partnerships are so successful. Whenever you need us, we’ll be there by your side to answer your questions and help your business grow in any way we can! Contact us today.
